Resources
Blog
Insights on SEO, AI, growth, and building a business online from the Addbox team.
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The biggest technology trends of 2016: what lasted?
In 2016, AI, conversational interfaces, wearables and immersive technology offered new ways to build products. Looking back reveals lessons beyond the launch headlines.
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AI in medical imaging: opportunities and development challenges
A model that performs well on a test dataset is only part of a medical imaging product. Learn how intended use, evidence and clinical workflows shape development.
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Fitness wearables and app development
Connecting a wearable is only the start. A useful fitness app needs reliable data, clear permissions and a reason for people to return. Here is how to plan one.
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Notable startups of 2017: what happened next?
Startup headlines capture a moment. Following Monzo, Starling and Slack beyond 2017 reveals different milestones and useful questions for founders building their first product.
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WWDC 2018: the announcements and their lasting impact
WWDC 2018 combined new capabilities with a focus on performance, attention and privacy. Here is what Apple announced, what shipped later and what developers can learn.
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AI in recruitment: uses, limitations and human oversight
AI can reduce recruitment administration, but hiring decisions need evidence and accountability. Here is how to choose a useful starting point and test it properly.
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Digital transformation for charities
Start with the work taking time away from your mission. Learn how to choose useful digital improvements, connect existing tools and bring staff and volunteers with you.
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Digital transformation: start with your workflows
Better software starts with understanding how work gets done. Learn how to identify bottlenecks, choose the right changes and measure whether they help.
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How to define and prioritise your MVP
A useful first release solves one important problem and tells you what to build next. Here is how to choose its features, set the boundaries and measure the result.
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If customers can use Salesforce through ChatGPT, what is the application worth?
When AI becomes the place work starts, software companies need to decide what customers are still paying for.
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SEO frequently asked questions: 30 plain-English answers
Clear answers on costs, timescales, keywords, backlinks, local SEO, AI content and Google rankings.
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SEO for beginners: a plain-English guide to getting found online
Learn what SEO is, how Google Search works, and the practical steps that help a business appear in organic results.
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Will AI cause human extinction by 2030? Businesses have a more immediate risk
Former OpenAI and Anthropic researcher Jacob Coxon warns AI could threaten humanity by 2030. The nearer business risk may be AI-assisted attacks on legacy systems.
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AI companies in Berkshire: the technology firms shaping the future
Content Guru, ActiveOps, FISCAL, RWS, Occuity and the applied AI businesses across Reading, Bracknell and Maidenhead.
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The heyday of Newbury’s marketing agencies
Graphico, M4, MAXX, Dunwoody and the creative scene that made Newbury an unlikely centre for marketing and digital work.
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A history of Newbury, Berkshire
From Roman Speen and medieval cloth to Civil War battles, the Kennet and Avon Canal, Greenham Common, and modern West Berkshire.
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How important are Core Web Vitals for SEO?
What LCP, INP, and CLS mean for rankings, conversions, and what to fix first.
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Why custom websites are now a better alternative to WordPress
How AI-assisted development in 2026 is changing the WordPress versus custom website decision.
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Trying to get a taxi in Newbury feels like time travel
No Uber, unpredictable pricing, cash-only rides and the occasional detour to a cash point.
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Famous people of Newbury and West Berkshire
From Formula One and rock 'n' roll to Paddington Bear, the Princess of Wales, and Luke Humphries.
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SEO in Berkshire: a practical guide for local businesses
How to get found by customers searching in Newbury, Reading, and across Berkshire.
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What is GEO and why it matters in 2026
Generative engine optimisation explained, and how to get cited by AI search tools.
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How to adopt AI across your business without the hype
A practical roadmap for marketing, operations, and product teams starting with AI.
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Five lessons from building and selling five startups
What we learned about growth, product, and knowing when to move on.
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Answer engine optimisation: winning featured snippets
Structure your content to appear in voice search and direct answer results.
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Video marketing that converts for B2B brands
How to plan, produce, and distribute video content that drives leads.
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Website security essentials for growing businesses
The baseline protections every marketing site and web app should have in place.
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